I’m Kayleigh.

The Product Growth Investigator.

I find the answer to your growth problem. The answer that's already in your data and with your users.

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Good product decisions start with evidence, not assumptions.

TRACE is my framework for uncovering that evidence to identify where users get stuck, why it's happening, and what to do next.

  • TRACK

    What are the numbers telling us?

    Measure product performance through data, analytics, funnels, and user journeys.

  • RESEARCH

    Why are users behaving this way?

    Hear from customers through interviews, feedback, and product experience reviews.

  • ANALYSE

    What's really affecting growth?

    Connect the evidence to uncover root causes and identify your biggest opportunities.

  • CHANGE

    What should we do next?

    Prioritise the highest-impact improvements, implement changes iteratively, and learn quickly.

  • EVALUATE

    Did it work?

    Measure the impact, validate the results, learn what is and isn’t working, and identify what to improve next.

Investigate first. Improve second.

Every TRACE Investigation focuses on Track, Research and Analyse, giving you a clear diagnosis, evidence-backed recommendations, and confidence about what to prioritise next.

For support implementing and measuring improvements (focussing on Change and Evaluate), ongoing TRACE Partnerships are available.

Choose your investigation.

Whether you're losing users during onboarding, struggling to convert trials, seeing poor feature adoption, or trying to reduce churn, every investigation uses TRACE to uncover what's happening and what to do next.

  • Onboarding Investigation

    🔎 The mystery

    Why are new users disappearing before experiencing value?

    đź’ˇ You'll discover

    Where users get stuck, why it's happening, and what to fix first to keep stop losing new users early on.

    ⏱ 2 weeks | £1,750

  • Trial Conversion Investigation

    🔎 The mystery

    Why are trial users leaving before becoming paying customers?

    đź’ˇ You'll discover

    What's stopping users from converting, where the trial journey is breaking down, and what could improve conversion.

    ⏱ 3 weeks | £2,500

  • Feature Adoption Investigation

    🔎 The mystery

    You built the feature everyone asked for. Why isn't anyone using it?

    đź’ˇ You'll discover

    Whether the issue is awareness, motivation, discoverability, or usability, and how address it.

    ⏱ 3 weeks | £2,000

  • Churn Investigation

    🔎 The mystery

    Customers are leaving. Why?

    đź’ˇ You'll discover

    The real reason that users stop paying and go to a competitor, and how to keep them around.

    ⏱ 4 weeks | £3,000

Start Investigation

Let's see if we're a good fit.

đź‘Ť Great fit

  • Live SaaS product with active users

  • Product analytics already in place

  • A specific problem you want to understand

  • Looking for evidence before investing in solutions

đź‘Ž Not a good fit

  • Still validating an idea

  • Looking for a full-time product hire

  • Looking for feature delivery

  • Need someone for open-ended strategy work

About me.

I'm a product leader who loves solving product growth puzzles.

The work I enjoy most isn't roadmap planning or stakeholder management, it's investigating why users behave the way they do.

I combine product analytics and user research to uncover what's really happening inside products and identify the highest-impact opportunities for growth.

Over the last decade I've worked across startups, scale-ups and established companies, helping teams make better decisions through evidence rather than assumptions.

Say hello on LinkedIn

Tell me about your product.

Complete the intake form and I'll review your challenge. If I think I can help, I'll be in touch about next steps.

I personally reply to every submission.